Website History
How Old is the Site?
The age of a site is an indication of how long the site has been around and serving as a payday loan site. I get these dates from archive.org, from BBB records, and from whois records. These dates are a reasonable date when the site became functional or when the company officially formed.
Keep in mind that websites can change hands between many companies, but generally people hang onto high-traffic payday loan sites for a long time. So, if the date is old, that's a good sign. It indicates that the site has been around for a long time doing business.